How do you design a banner?

The power of a banner lies in its simplicity. It should tell your story, highlight your brand and most importantly, give people an appetite for more.

How do you design a banner?

The power of a banner lies in its simplicity. It should tell your story, highlight your brand and most importantly, give people an appetite for more. On the other hand, creating a banner that looks professional isn’t as easy as it seems. Designers usually struggle with working within certain templates provided by different platforms such as social media websites. For this reason, we have outlined some of the top tricks and tips to help you design a banner that will wow your audience. Read on to learn more about how to design a banner effectively:


Know who you’re designing for

While banners can be used for different purposes, the best ones are designed for a specific goal. If you’re designing a banner for an e-commerce store, you will want to design one that will draw in more customers. Similarly, if you’re creating a banner for a charity fundraiser, your design will be geared towards promoting awareness. However, if you’re designing a banner for an event, your goal is different. This means that you, as the designer, need to be very specific when it comes to who you’re designing the banner for. That being said, if you don’t know who you’re designing your banner for, then it’s likely to fail.


Make it simple and easy to understand

The first thing that you need to do when designing a banner is to decide what you want to communicate. Once you know this, it will be easier for you to simplify the message and make it easy for anyone to understand. However, you don’t necessarily need to create a complex banner, in fact, simplicity is key. If you want your banner to be effective, you need to make it easy for people to understand what it is and what it represents. This is particularly important if your banner is meant to draw in a large audience. In this situation, it will be crucial for your banner to be simple and easy to understand. This is because it will likely be shared by many people. Therefore, it will be crucial for them to have an easy time understanding and sharing your message.


Include your logo and colours consistently

Once you’ve come up with the exact message you want to convey in your banner, it’s time to think about the design. In this stage, it’s important to keep in mind that the design should complement your design message. This means that you should choose colours and images that are consistent with your brand. That way, your audience won’t have a difficult time figuring out who you are and what you’re about. Additionally, including your logo and in-text keywords in the banner is a good idea. Doing so will help you rank in search results, boost click-through rates, and direct more people to your website.


Use a unique image for your banner

Image is one of the most important things about your banner design. It’s the first thing that your audience sees, so it’s essential that you choose an image that complements your design message. The best way to do this is to create a unique image for your banner. That way, it will stand out from the rest of the competition and it will make your design look more organized and professional. The ideal banner image should be large enough to fill the entire screen, while still looking relatively simple. The image should also be eye-catching and visually engaging, while being easy to understand. There are a lot of things that you can do to help you get an image that is easy to understand and visually appealing.


Use motion in your design

One of the major benefits of using a banner is that you can use it on multiple platforms. Whether you’re designing a banner for Facebook, Twitter, Instagram or elsewhere, you can use the same image. This means that you don’t need to worry about designing multiple banners, rather you can focus on creating one banner that will work across multiple platforms. Not only does this save you a lot of time, but it also makes your banner design look a whole lot nicer. Besides, a banner that uses motion is typically shared more often than one that doesn’t. In fact, using a banner that includes movement is one of the best ways to boost your social media marketing efforts. When you use banner designs that include motion, you’re allowing your audience to view your content at their own pace. This means that they’ll have a lot more time to absorb your message, which will make them more likely to share your content.


And don’t forget to include a call-to-action

If you want your banner design to be extremely effective, then you shouldn’t forget to include a call-to-action. This means that you should include a keyword or phrase that people should act upon. That way, when people share your banner, they’ll be tagged with the key words that you want them to remember. Moreover, this will also encourage your audience to share your brand and content with their own networks. That way, they’ll be creating a community of people who are genuinely interested in what you have to offer as opposed to people who are just following a social media trend. That being said, don’t be afraid to include a call-to-action in your banner. It’s one of the top ways to boost your social media marketing efforts.


Wrapping up

Banners are a great way to stand out from the crowd, and they're great for getting your message across in a simple, visual way. However, designing a banner isn't as straightforward as it looks. Here are some of the top tricks and tips that will help you design a banner that will wow your audience. Know who you're designing for. Make it simple and easy to understand. Include your logo and colours consistently. Use a unique image for your banner. Use motion in your design. Don't forget about transparency. And don't forget to include a call-to-action. Use the right platform. Don't be afraid to change it up.

Cathy Jerrett
Cathy Jerrett

Twitter fan. Incurable twitter geek. Total travel junkie. Devoted pizza scholar. Proud internet fanatic.