What is the purpose of a web banner?

Read on for more details about the various types of banners and their purposes.

What is the purpose of a web banner?

What is the purpose of a web banner?

When people think “banner ads” or “digital advertising,” they usually think of them as a way to get their message in front of many people at once. But that’s not the only purpose a banner can serve. As with any form of online advertising, there are many different ways you can use banners to achieve different goals. 

You should fully understand what is banner and its purpose before creating one for your business. If you are thinking about creating digital advertisements for your business, this information will help you do so effectively. Read on for more details about the various types of banners and their purposes.

What is a web banner and what is its purpose?

Web banners are usually graphical elements with a hyperlink to a website. By hyperlink, we mean a URL contact to the website. Web banners are designed primarily to raise brand awareness. A web banner is an essential part of the whole web design. It is the part that makes the first impression.

Usually, a web banner is placed at the top of the website. In other cases, it can be placed on other positions, such as the sidebar or the footer.

The web banner is a great and convenient tool to promote your product, as you can place your banner on the most visited sites.

Why are banner ads important?

In the beginning, banner ads were a new and shiny thing everyone wanted to try out, but now it is hard to ignore the fact that banner ads often produce low Click-Through Rates (CTR) and low conversion rates. This doesn’t mean that banner ads are useless – it just means that you need to do it smart.

Banner ads are one of the most effective forms of marketing because they are generally placed in a highly visible area of the web page and may be displayed to a wide audience. These ads are also extremely inexpensive to run, and with online banner advertising it can be easy to test different ads and see which ones produce the best results.

They allow us to showcase the talents of photographers and models, musicians and singers, artists and songwriters. They are the lifeblood of the internet and provide the revenue to support professional endeavors.

Advertisers also enjoy excellent exposure, as banner ads are placed on many different web pages with a wide range of potential customers.

Online Banners as branding tools

Banners can be a very effective branding tool. In today's scenario, the competition is so high that it is almost impossible to get noticed without the help of online banners.

You can use the banners to increase the brand awareness as well as to create a positive image of your brand.

Online banners are extremely beneficial for businesses that are just starting out. In today's competitive market, these online banners can give you an edge over your competitors. If you are looking for a platform that can make your presence felt on the web, you should definitely go for the online banners.

However, it is essential to ensure that the banner that you create does not clash with the image that you wish to create with your site. This can be an effective tool for companies and organizations which are not yet established, or want to promote a new product or service.

Banners can be considered as the most effective branding tools as they are noticed by all types of audience even in a busy schedule.

Banners as lead generation tools

If you are, for example, a small business working with a small budget, you need to think about how to generate leads with help of banners. You can use banners for lead generation by simply allowing visitors to your website to sign up to your newsletter with a single click.

Keep in mind that your newsletter might not be as attractive or interesting and attractive as you would like. You can use your banners to make your newsletter more attractive and interesting. In this way, you will be able to attract new visitors and build your brand awareness.

The best strategy in this case would be to create a banner with an eye-catching design and a clear call to action. It would also be a good idea to offer an incentive like a discount or free sample with the click of a button to encourage visitors to sign up.

Banners as awareness building tools

Advertising banners are a very good option for businesses to raise their awareness.

A well-designed banner should be able to catch the attention of the web surfer, and ideally engage them to take action. This is a tricky process, in which you have to consider many factors.

Banner adverts need to be catchy and eye-catching enough so that they can draw a viewer's attention. Some companies choose to use bold, brightly colored graphics and very clear text, or to use their logo as a banner.

People are continuously exposed to advertisements, yet they barely pay any attention to these; however, at some point, they will see these banners enough times and begin to take notice. Once this happens, businesses will have the opportunity to showcase what they offer and will be on the way to establishing a new client.

Banners as email signup tools

Banners, if designed and placed correctly, can be a great way to get people to sign up to an email list. But they are often overlooked because they aren't as obvious as a form that sits on a page.

However, when placed on a page, in a strategic location, as an overlay or even a popup, an email signup banner can be an extremely effective tool.

When people sign up for your list, they are opting into your marketing. The most important thing is to have a good trigger. In our case, when they get their first monthly email, they will get a video link to one of their favorite athletes. They will be happy to opt into our email list when they receive that video.

Be sure that you have a good trigger by sending emails at the appropriate time.

The idea behind including email signup forms on your site is that you're attracting the visitor who is a good fit for what you're offering. This person is already engaged with whatever is on your site, so it will be less of a burden for them to provide you with their email address.

Banners to increase your company's sales

You can also use banner ads to promote your coupons and sales. This way you can increase your sales and get more people to visit your store.

A nice banner ad might lure your customers to come back to your store and buy your product.

Banners are also perfect to promote your products. You can use them in your product pages, within your store or in the sidebar of your website.

In this way, you can advertise your products to maximize your online presence. In addition, your banners will be displayed on different websites and that's great exposure for your products.

In addition, banners can give your store an elegant look.

If you want to tell your customers about your products, you can use banners as a part of your product pages.

This way, you can show your products with a nice banner.

You can also add a discount for your products to make them more appealing.

When you're using banners, there are a few things to remember: Relevance. Choose banners that have to do with your products. Visibility. Your banners need to be noticeable for your customers to see them. Customers. Your banners should be appealing to your customers to encourage them to make purchases.

How to use banners effectively

The best way to use them is to design them with the same attention that you would a landing page. If your landing page is designed to convert, then obviously your banners are designed to convert as well.

The difference is that there are a lot more channels and a lot more people who can see your banner compared to just your landing page. This is why it’s important to stand out amongst the other banners in the situation.

A good way to make your banner stand out is to make sure that it’s unique. You can use an image of the product, or a screenshot from a video, or a live image from the product. The more unique your banner is, the more likely a viewer is to stop, study it and decide to take an action.

Here’s what you need to do:

Create your banner:

Make it very clear what you are promoting in the banner. Use the space to get people hooked on what you are promoting.

Don’t crowd the banner with unnecessary details. A lot of banners can often be too cluttered and overcomplicated. Make sure that your branding and messaging is clear.

Keeping it simple can go a long way. Think about what you would like to see if you were on the receiving end of your banner. If your banner is simple and easy to read, then you’ve made it easy for people to give your content a chance.

Try to keep your banner under the recommended file size of 100KB.


There are many different ways that you can use to get a hold of your audience’s attention. The one thing that you really need to do is clearly define your goal. You need to give them a reason to look at your banner.

We hope you enjoyed the article. If you have any thoughts or questions, please leave a comment below.

Cathy Jerrett
Cathy Jerrett

Twitter fan. Incurable twitter geek. Total travel junkie. Devoted pizza scholar. Proud internet fanatic.