Why are banners important on websites?

Below we explain why you need banners on your website – for usability and perception – along with tips on how to create them effectively.

Why are banners important on websites?

Websites use banners to draw visitor attention and, in some cases, to capture their email address. But banners aren’t just an aesthetic; they have a purpose. Banners are one of the best ways to get your website found in search engines. Google’s algorithm favors websites with text and images, so having banner images that contain keywords and phrases as well as alt tags is imperative.

Below we explain why you need banners on your website – for usability and perception – along with tips on how to create them effectively.

What is a banner ad?

Banners are a type of online advertising where a website uses an image ad to promote its products or services. With banner ads, you are charged only when someone clicks the ad. Google’s advertising policy allows for the placement of banners on websites, with the main purpose being to increase the number of visitors to your website. This can be achieved through the optimization of Google’s search engine.

Banners are a great way to get noticed in search engines. This is because they’re visual, so they attract the eye more than text-only ads. They’re also more likely to be clicked than text-only ads – which means you get more clicks and impressions.

Why use banners in websites?

Banners are a great way to attract more attention to your website. Ideally, they’ll attract the attention of people who are searching for the services or products your business offers.

Banners are particularly effective when you place them on websites that are popular. If your business is in a niche market, it’s still possible to find an online space that’s complementary to your offering. You can then place ads on these websites and hope someone sees them and clicks on the ads, which will lead to a click on your website.

How to create a banner for your website

The first step is to choose an image for your banner. In most cases, you want the image to be visually appealing. You can then use the Google Analytics site to analyse your website’s traffic and find out where your visitors are coming from.

There are a number of factors that could determine the placement of your banner, such as the location of your website, the time of day it is shown, the browser and device people are using to view it. You could also consider targeting specific demographics. For instance, if you are a nail polish company targeting millennials, you could target nail polish enthusiasts and schools.

Once you’ve chosen the best placement for your banner, you can then choose the code for your banner. For instance, if you want your banner to appear on the bottom of a website, you’ll want to use an HTML code that includes “bottom” in the code.

Why is usability important with banners?

The main purpose of a banner is to get your products or services seen and to boost your search engine ranking. If your banner doesn’t attract the attention of your intended audience and doesn’t boost your ranking, you’re wasting your time and money. To achieve this, your banner has to be visually stimulating and appealing. If your banner is too complicated or hard to understand, people will avoid it.

The tone of your banner should be serious but at the same time have a hint of humour to it. You want people to take your banner seriously, but you also want them to know that it’s just a joke.

It’s important to use a banner that is easy to understand, because you want to be able to understand what it is yourself, rather than relying on someone else to explain it to you.

Never use text-only banners

Finally, you should never use a banner that is all text. When you create your banner, you should make sure that it has at least one image and one code. You should also consider how your banner looks on several different devices, such as mobile phones and desktop PCs.

It’s important to remember that when it comes to SEO, Google’s algorithm favours sites with high-quality content. If your content is all text-based, it’s unlikely to rank as high as it should.

How to use colour effectively in your banner's design

When it comes to color, there are a few things to keep in mind.

First, the overall tone and mood of your banner should be consistent with your brand. This can be achieved through a combination of the colors you choose and the type of layout you use.

Second, the color of text on your banner should stand out.

Finally, it’s important to consider how each color will look on different monitor settings and devices. For example, if you want your banner to look darker on mobile browsers, then use a darker shade for text and images as well as a more saturated color for backgrounds.


When it comes to banners, there are a number of factors that you should take into account. Not all banners will get the same amount of attention, and the way that your banner appears online directly affects how it’s perceived by potential customers.  

Your banner will be more successful if it’s eye-catching, so it’s important to make sure that the image you choose is high quality and engaging. You should also pick the best spot for your banner, taking into account how often it’ll be shown online, where the visitor comes from, their device and their browsing history. 

If you want visitors to your website to click on your banner, you can also try to create a call to action or an actionable link. If you have a blog, then you could include a link in the post itself and make it clickable so that readers can learn more about your business. If you don’t have a blog, you can add the clickable link to your service page or product page.

Cathy Jerrett
Cathy Jerrett

Twitter fan. Incurable twitter geek. Total travel junkie. Devoted pizza scholar. Proud internet fanatic.