What is a Banner on a Website: A Beginner's Guide to Banners
Do you own a blog or a website? If you do, then you’ve probably come across the term ‘banner’ several times by now. After all, these are some of the most common images that can be found on most websites. These are also large banner images which are often used as an image for a blog or any other type of website. This article will give you an in-depth understanding of what banners are and how they can be used on your website as well as various other social media channels like Twitter, Facebook, LinkedIn, and Pinterest. Read on to learn more
What is a Banner on a Website?
A banner is a large image placed on the top, middle, or bottom of a website page. It is designed to attract visitors and encourage them to click on it, which then takes them to the website. Banner ads are used when there is a need to promote a product or service. Banner ads are typically divided in to three types:
- Image ads: These are the most common type of banner ads and are used to promote products.
- Text ads: These are ads that feature short paragraphs, sometimes with links, to promote services.
- CTA ads: These are ads that have a call to action, telling the reader what to do next.
How do Banners work in Websites?
Similar to banner ads, website banners are designed to let people know when they arrive at your site that you have an offer for them. When someone views your website, their browser is automatically directed to the page you have set up as the default landing page. This page contains all the information that the browser needs to navigate through your website so that they can get to the content they are looking for. The problem with this is that people simply skip past all the ads that they don’t want to see. Because of this, many businesses now use a different method to promote their product or service.
This is where you need to use banners that are either CTAs, images or both. All you have to do is ensure that the call to action says something like “Buy Now!” or “Call Now” so that people feel compelled to click on it and then go on to the website where they can then purchase your product.
How to Create a Banner on Your Website or Blog
Banner ads are typically bought by buying a certain number of impressions, or times your ad is viewed. But if you want your ad to do well, you need to make it more interesting. Here are a few tips for creating a banner on your website or blog:
- Choose a topic that interests your readers - this will make your banner more memorable.
- Make your headline catchy - this is one of the most important things in creating a successful banner. The headline is what will entice readers to click on your ad.
- Choose an appropriate image - you want to make sure that the image you choose to use is relevant to the topic you are promoting.
- Choose an appropriate color scheme - this will also affect the way your audience feels about your ad.
- Be consistent - you want your banner to be consistent so that readers feel that they are in a certain place when they are reading your content.
Types of Banners
- Rotating Banner: These rotating banners have a fixed height and width and will change with each page load.
- Fixed Banner: These are banners that are viewed only once and will disappear once they are clicked on.
- Sliding Banner: These are banners that speed up and slow down when they move. When a visitor clicks on them, they will be taken to the landing page.
- Pop-Up Banner: These are banners that will be displayed at random times, and when someone clicks on them, they will be directed to the website where they will be asked to subscribe to a newsletter.
Tips for creating effective banners for your website.
- Make sure that your banner is short and sweet.
- Make sure that your title is catchy.
- Use images that are relevant to your topic and that are also of good quality.
- Make sure that your color scheme is also relevant to the topic you are promoting.
- Make sure that your tagline is short, sweet, and to the point.
- Make sure that your call to action is clear and concise.
Conclusion
Now, you are aware of what banners are and how they are used on websites. We also looked at tips for creating banners for your site, as well as what they look like on various social media channels. In short, we covered everything you need to know about banners.
