Web banner ads are used to promote specific goods and services on websites. These ads can be placed at the top of a webpage or sometimes as an image at the bottom or side of a webpage. Web banner ads are also called as ‘ad extensions’, ‘banner ads’ and ‘content ads’. These ads appear on websites as small images, banners or sometimes as HTML code. They can be designed by designers, software companies and ad networks to target specific users based on their interests.
These tiny advertisements are not just meant for advertisers. They can help website owners get more attention from visitors, drive more users to their site, and increase brand awareness among potential customers. The unique qualities of these advertisements make them an ideal way for website owners to expand their reach with little effort and relatively low expense compared to other advertising methods like television commercials, radio spots or print media. Here is everything you need to know about how web banners are used.
What is a banner ad?
Web banner ads are sponsored advertisements that appear as a small image, banner, or as an ad on a website. These ads may include text and images that are shown on a webpage in the background and are often associated with an affiliate link that creates revenue for the ad network that placed the ad. These ads are also called as ‘ad extensions’, ‘banner ads’, and ‘content ads’.
Ads can be designed by designers, software companies, and ad networks to target specific users based on their interests. Banner ads are similar to sponsored stories on Snapchat or sponsored posts on Facebook. These advertisements are usually shorter than a full article and focus on a single product or service.
How web banners are used?
These ads can be placed at the top of a webpage or sometimes as an image at the bottom or side of a webpage. They can also be placed on websites that focus on reader engagement like news sites, blogs and forums. Website owners create these ads to promote their brand and boost the website traffic. This can be done by placing banners on their website for visitors to see, or by using paid advertising services that allow the website owner to place ads on other websites.
Web banner ads can be used for many purposes. Advertisers can use them to expand their reach with little effort. These ads can also help website owners get more attention from visitors, drive more users to their site, and increase brand awareness among potential customers.
Different types of web banners
There are many types of web banners for targeting specific users. They are categorized by the type of audience that the banner is meant for.
- Contextual banners - These are meant to attract users with similar interests as the people who see the ad. Contextual banners are meant to show relevant ads based on the topics on the webpage or the interests of the website owner. For example, if a website owner sells watches, they can show an image of a man with a watch with the text ‘buy a watch’. People who are interested in buying watches will see this ad while those who are not interested in watches will ignore the ad.
- Product banner ads - These are meant to show ads for products that the website owner sells. Instead of showing images of products, these banners may show product descriptions with links to buy the product. They are also called as ‘pop up ads’ or ‘inline ads’.
How much do web banner ads cost?
Web banner ads can be as cheap as $0.30 USD. They are charged by the number of impressions. An impression is the number of times a banner ad is shown on a page. The more times a banner ad is shown on a page, the higher the cost per impression. There are many ad networks that charge per impression for displaying their ads. Banner ads are usually cheap because they are charged only when someone clicks on the link or views the ad. These ads are meant to attract visitors to the website, not to make money.
Advantages of web banner ads
- Minimal effort required to attract new visitors
- Banner ads are considered as a low-risk way to attract new visitors to a website. Since they don’t require much effort to create, these ads are very effective in acquiring new traffic.
- Low cost per acquisition - These ads are very cheap and can be placed on almost all websites. They don’t require any special skills to create them.
- All the benefits of SEO - Banner ads are SEO friendly, which means that they help your website to rank higher in search engines.
Disadvantages of web banner ads
- Low conversion rate - People often ignore banner ads because they feel that they don’t have time to read lengthy ads, or they might not find them interesting.
- Lack of user engagement - Users are less likely to scroll down to click on a banner ad compared to a normal article on the website.
- Not applicable on all websites - Banner ads are meant to attract new visitors to your website, but they can’t be used on all types of websites. Only websites that focus on reader engagement like news sites, blogs, and forums might use these ads.
Final Words
Web banner ads can help websites to increase the number of visitors and boost page views. These ads can be placed on any type of websites, but they are very effective in acquiring new traffic in the online world. They are cheap, easy to create, and deliver huge ROI. These ads are fully legal and regulated in many countries. They are not only beneficial for businesses but also helpful in gaining social media followers and boosting brand awareness among potential customers.
So, explore this topic and get to know how web banners are used, what are the different types of web banners and how much web banner ads cost.
