What does a banner look like on a website?

Below we discuss the anatomy of a website banner, how to create one, and some effective ways to incorporate them into your marketing strategy.

What does a banner look like on a website?

The Anatomy Of A Website Banner: What Does It Look Like? How Do You Create One?

Today’s digital world is overflowing with websites and online advertisements. Keeping up with everything can be overwhelming, but it doesn’t have to be. With the right strategies, you can master this digital space in no time at all. A banner is an image you place on your website to draw visitors’ attention. They are often located prominently alongside your web copy and links so that site visitors can easily see them. Creating a banner is not as difficult as you might think; however, it does require a little bit of forethought and planning.

Below we discuss the anatomy of a website banner, how to create one, and some effective ways to incorporate them into your marketing strategy.

What Does A Website Banner Look Like?

A banner is a large image that usually spans the full width of the page. Some banners are designed for mobile devices and have a horizontal orientation, while others are designed for desktop computers and have a vertical orientation. This can be a photo, a graphic, a logo — anything you want to use to draw attention to your website. A banner can be static or animated.

Why Use A Website Banner?

Banners are one of the oldest forms of advertising, and for good reason: They're effective. Banners have been around for centuries, and they still work — and they work really well. They're simple, easy to setup, and don't require too much overhead — so you can use them in a variety of ways. You can use them to promote one-time events and giveaways, or you can use them to promote your business daily. You can use them to draw attention to your business when you're offline and don't have the budget or skills to create a more sophisticated type of marketing. Banners can be used almost anywhere — online, in print, on TV, and so on.

How To Create A Website Banner

To learn how to create a website banner, you first have to understand what makes a good banner. A banner that is too small, too large, too simplistic, or too complicated will not be effective. A banner must be simple, memorable, and carry a professional feeling. Think about the following questions when creating a banner:

  • What is the purpose of the banner? What does it represent?
  • Where is the banner located on the page? Where does it sit in relation to the other images on the page?
  • Should the banner be static or animated?
  • Is your banner a one-time event or a regular feature that is part of your marketing strategy?

Know your audience and target your audience

Before you start creating banners, you need to know who you are trying to reach. Take some time to create a list of the basic demographics of your audience. This will give you a better idea of what your target market is and how you can adapt your marketing strategy to better suit them. In addition to demographics, you will also want to know what interests your target audience has. Are they interested in fashion? Food? Sports? This will help you better understand what you should be focusing on when creating your banners.

Don’t forget about branding

Banners are an essential part of any marketing strategy, but don’t simply focus on visuals — remember to keep branding in mind. Branding can be described as the process of creating an identity for your business through sound, color, and imagery. It's the way your business's name and logo are associated with your product, service, or brand. To keep your branding consistent, be sure to keep your logo in mind when creating your banners. This logo is one of the first things people see when visiting your site, so it's important to make sure it looks as good as possible.

Strategies for using banners effectively

  • Keep it simple. Banners are an easy way to get attention, but they should never take the place of your core marketing methods.
  • Use multiple banners. It's easy to get lazy and only use one banner, but that can be a mistake. Multiple banners can increase your exposure and help you create a better overall impression.
  • Don't forget about your brand. When creating your banners, don't forget that they are also an extension of your brand. Make sure they represent your business, brand, and values.
  • Don't overdo it. While it's important to get your banner noticed, don't go overboard. Too much of a good thing isn't always a good thing.
  • Be consistent. Consistency is key when it comes to marketing, and that extends to your banners as well. Be sure to keep your branding and logo consistent throughout all your marketing efforts.
  • Be creative. Don't be afraid to try new things with your banners, but make sure they stay true to your brand and logo.
  • Make sure it looks good. Make sure your banner looks good before you start using it. Make sure it's legible, that it complements the rest of your site, and that it doesn't get in the way of your site's functionality.


Banners are an effective way to draw attention to your website, and they are especially effective in digital media such as search engine results and social media feeds. However, you must remember not to go too overboard with the amount of banners you use or else they'll take up too much space and be difficult to navigate through. With the right strategies, you can master this digital space in no time at all.

Cathy Jerrett
Cathy Jerrett

Twitter fan. Incurable twitter geek. Total travel junkie. Devoted pizza scholar. Proud internet fanatic.